About 33% of U.S. women ages 18 to 24 regularly wear fake lashes, as compared to 10% of U.S. women overall, according to Mintel beauty analyst Lauren Goodsitt. The false lash industry is expected to grow to $1.8 billion by 2024, a 7.4% CAGR from 2021 .
How did fake eyelashes become popular?
In the 1960s, eye makeup that made the eyes appear larger was very common. This look was achieved by applying false eyelashes on both the top and bottom eyelashes. Twiggy helped popularize the trend.
What is the eyelash trend in 2023?
Breaking away from the uniformity of previous trends, 2023 is all about texture. By mixing lashes of different lengths, diameters, and curls, professionals create a multi-dimensional, feathery appearance that adds depth and character to the eyes.
What is a cumbrella eyelashes?
☔️ “The Cumbrella” ☔️ Although untrue, the rumor that false eyelashes were originally invented to keep cum out of a prostitute's eyes, is fantastic.
Why do Americans wear fake lashes?
Fake eyelashes give your natural lashes a full, thick look. They are fun to wear on special occasions and have become a part of many people's everyday makeup routines.
Why are people obsessed with fake eyelashes?
No one enjoys having streaks of mascara running down their face, as it definitely makes them look like an emotional wreck. Luckily, wearing false eyelashes will enhance your eyes and make them look dramatic without risking any dark streaks running down your face.