The company's new name will be Alchemee and the products will focus on a range of skin needs, not just acne. Alchemee said it plans to “tap into the origins of Proactiv” and evaluate chronic skin conditions, including hyperpigmentation, psoriasis, eczema and dermatitis, and provide regimens for those concerns.
Who is the CEO of proactive skin-care?
The Proactiv Company's CEO is Seth Radwell. The Proactiv Company's key executives include Seth Radwell and 1 others.
Did Rodan and Fields make proactive?
Fields and Rodan met in 1984 during their dermatology residency at Stanford University School of Medicine. In 1995, they developed Proactiv Solution as a preventative skincare for acne.
Who bought proactive?
ZUG, Switzerland / HAWTHORNE, N.Y., USA, February 22, 2022 – Galderma and Taro Pharmaceutical Industries Ltd. (NYSE: TARO) (“Taro”) announced today they have signed a definitive agreement for Taro to acquire Alchemee, formerly The Proactiv Company (TPC), from Galderma.
What is Proactiv called now?
The Proactiv Company became Alchemee in November and released its first line under the new name, Restorative Routine, this week. The company said that following this launch, Alchemee will be introducing new brands and products to address common skin conditions like psoriasis, eczema and dermatitis.
Does Rodan and Fields still own Proactiv?
Proactiv is now a registered trademark of Guthy-Renker and Nestlé. In 2002, Fields and Rodan launched Rodan + Fields. Products were sold in department stores. The following year, the company was purchased by Estée Lauder.