What's the meaning behind the name Rare Beauty? The brand name echoes the name of Gomez's recent album. She's referred to the album as her diary from the past few years, and many of the lyrics are speculated to be about her relationship with Justin Bieber.
What is the message behind Rare Beauty?
Our Mission. We believe in the beauty of imperfections. We champion authenticity and positivity. We lead with transparency to build trust.
What does Rare Beauty support?
Mental health services Rare Beauty donates 1% of all sales to the Rare Impact Fund and raises additional funds with philanthropic foundations, corporate partners, and individuals in our community to increase access to mental health services in educational settings.
Who is the target audience of Rare Beauty?
16 to 35 years of age Rare Beauty stands proudly as the brainchild of none other than Selena Gomez herself. As a notable celebrity, the brand has its gaze fixed on a specific group: Selena's fanbase, a vibrant collective ranging from 16 to 35 years of age.
Does Rare Beauty support Palestine?
Rare Beauty will be making donations to the International Red Cross/Red Crescent Societies - Magen David Adom, & Palestinian Red Crescent Society - who are providing urgent care on the ground. We will also be donating to UNICEF to help get urgent medical relief & resources to the children of Gaza.
What does Rare Beauty stand for?
Rare Beauty is about celebrating who you are and what makes you different. We want makeup to shape positive conversations around beauty, self-acceptance, and mental health. From our products to our purpose, inclusivity, self-acceptance, and accessibility is at the core of who we are.”